In the mid 1960s, a young, small-town entrepreneur named Bud Ross battled the odds to combine America's love of music with its passion for high speed hot rods. Imagining the future wrapped in sparkling car upholstery, Ross experimented with covering speaker cabinets with the same colorful Naugahyde® material. Musicians responded with an enthusiastic "outta sight!" and an icon of the modern music industry was born.
As with all great ideas, the timing for Kustom® was perfect. What began in Ross' garage quickly expanded to a full-blown facility in Chanutte, Kansas, with products flying out the doors to feed the dreams of musicians all across the USA. Kustom responded to the burgeoning demand by developing a full-range of amplification products, from guitar and bass amps to P.A. systems, organs, guitars, and even the first Talk Box (The Bag), as used by Stevie Wonder and Jeff Beck. Read more here.